Design Process- DRNK COFFEE
Objective: To create a label for a caffeine drink used by busy college students.
Role: Designer
Time frame: 1 month
Research
Persona
Moodboards
Elevator pitch:
DRNK is a coffee beverage for a busy creative student or professional. Unlike other brands, DRNK is a healthier option offering 6 grams of protein and 0 sugar!
Digital Design Iterations
First round of designs for DRNK label using the information from the persona and mood boards. I decided to focus on a coffee drink.
Second round of designs for DRNK label after in class critique. I received feedback that the label didn’t have colors associated with coffee so it was hard to know what you were buying. I iterated on the original design and used brown and cream to correctly articulate the message of coffee in a can.
Final Design and Application
